The new Warburton’s FreeFrom range, which has been much anticipated by gluten-free customers – and is shrouded in mystery, will be available from January 2011.
The range, which is currently being kept under wraps, could provide new options for coeliac disease sufferers, and a possible saviour from bland, crumbly, gluten-free breads which some supermarkets offer.
Warburton’s PR Manager Jessica Bowker said: “to ensure complete product safety we have been working closely with the lovely people at Coeliac UK and to avoid any risk of cross contamination we have purchased a bespoke bakery that will only produce our gluten-free products”
Warburton’s aren’t giving much away, and this leaves the range highly anticipated!
Jessica added: “We are all very excited about our new range and are working hard to ensure that it meets our high standards in regard to great quality and taste, and will also appeal to the customers.”
Will Warburton’s Free From range live up to our expectations? Are you excited about the launch? Comment below and let me know what you think!